In this fast-moving online workshop, James R. Leichter walks you through the exact pricing playbook he uses when coaching HVAC and other field service contractors across the country. You’ll start with the real-world costs hiding in plain sight such as labor burden, warranty burden, call-back allowance, vehicle wear, and “invisible” overhead – and see how each penny rolls into your 2026 retail labor and flat-rate task prices. James teaches in plain English at an eighth-grade reading level yet never dummies down the math. He shares his screen, builds the model line-by-line in Excel, and encourages you to punch numbers into the downloadable worksheet right alongside him.

By hour four you’ll have a complete menu of residential and light-commercial rates that cover every dime of cost and deliver the margin you promised yourself in January. Expect plenty of real-life stories and the kind of practical tips that only come from three decades in the field and the office.

You Will Learn How To:

• Identify every direct and indirect cost that must flow into your 2026 rates.
• Calculate true labor burden – including PTO, payroll taxes, and benefits – in under five minutes.
• Choose the right markup method for time-and-material, menu, or straight flat-rate pricing.
• Use James’s “Margin Guard” spreadsheet to test prices against wage inflation and vendor increases.
• Spot and fix mispriced tasks that silently drain 2 to 4 points of net profit.
• Roll out new prices to techs and CSR staff with zero drama and full customer transparency.