Thursday, March 5
Virtual Workshop
Agenda
This workshop qualifies for 4 CEU credits
1:00PM – 5:00PM EASTERN (10:00AM - 2:00PM PACIFIC)
Even the most successful HVAC companies are unintentionally “missing it” in critical areas that affect growth and profitability. In this eye-opening course, Paul Kelly reveals the top ten mistakes contractors routinely make – mistakes related to effort, perception, pricing, marketing, call handling, and more. Each mistake is clearly explained with practical examples, followed by simple, effective strategies to help you course-correct.
This session is designed for owners and leaders across all areas of the business – operations, sales, marketing, call center, recruiting, and beyond. You’ll not only learn how to fix current “misses,” but also gain a powerful technique for identifying future blind spots before they become costly errors. These insights will help your team align their efforts, refine their strategies, and outperform the competition.
Whether you’re running a $2 million company or a $200 million operation, this class will challenge your assumptions, sharpen your aim, and provide the clarity you need to move forward with confidence. Get ready to rethink what’s possible and leave with a game plan that’s immediately actionable.
What You Will Learn:
- The top 10 most common mistakes HVAC contractors make
- How to recognize and correct “misses” in effort, perception, and pricing
- Ways to improve marketing, call handling, and offer structure
- A repeatable technique to identify and avoid new “misses”
- How to create alignment across departments to drive results
- Real-world examples of small tweaks that deliver big wins
- Tools to analyze your business and hit your growth targets more consistently
Presenter
In 2004, he bought Parker and Sons, an HVAC and plumbing company, doing business in Phoenix, AZ. The business has grown from a company with about 25 trucks and $7 million in revenue a year to over 450 trucks and a run rate this year of $210 million. Parker & Sons is now part of larger industry leading group of home services companies, called the Wrench Group. Paul serves as it’s Southwestern CEO, along with still overseeing certain depts within Parker & Sons.
Paul’s unique background and simplified approach to growing a business, has led him to be one of the most successful leaders and companies in the home services industry. His specialty is taking something complicated and reducing it down to something very simple… making it easier to implement.
He enjoys sharing his success with others, as others have done with him throughout his career.