FEB 11 2026 – DAIKIN – Stress-Free Inverter System Sales - My Contractor University

Exclusive Daikin Elite Member Workshop

Stress-Free Inverter System Sales

Wednesday, February 11

10:00 AM – 2:00 PM

Bellagio Hotel & Casino, Gaugin 1-2 Meeting Rooms
3600 S Las Vegas Blvd
Las Vegas, NV 89109

Exclusively Available to Current Members of the:

Course Objective:

In today’s HVAC market, homeowners don’t want pressure, they want clarity and simplicity. Stress-Free Inverter System Sales shows contractors how to present inverter-driven HVAC solutions using clear, bundled options that reduce confusion and build trust. This session delivers practical strategies for creating a more comfortable buying experience that leads to higher closing rates, bigger tickets, and long-term customer satisfaction, without all of the pushy gimmicks or stress.

Agenda

PRINCIPLE 1: Craft Inverter System Bundles that Sell

Profitable System Bundles
Cover All Your Costs
The Goldilocks Approach
Menu Power

PRINCIPLE 2: Generate High-Value Sales Leads

Not All Leads Are Equal
Educational Marketing
Pre-Qualified Leads
Join the Club

PRINCIPLE 3: Educate Homeowners Without Pressure

Homeowner Speak
Story Power
A Thousand Words
Turn Questions into Trust

PRINCIPLE 4: Make it Easy for Homeowners to Say Yes

Homeowner Decision Making
Urgency Without Pressure
Serve, Don’t Sell
Follow Up for Growth

EPIC2026 Pre-Event

This is an official EPIC2026 conference pre-event that is available exclusively for current members of the Daikin Elite Development Program.

Presenters

David Holt

Director of Education & Coaching, Contractor University | HVAC Distributor University

As Director of Education and Coaching, David is the strategic lead for the planning, management and coordination of Contractor University’s and HVAC Distributor University’s overall training content and coaching services, as well as the development and maintenance of the educational resources and implementation tools needed to support both platforms.

Before joining EGIA, David spent nearly four decades serving the HVAC industry. He started out by sweeping floors and running parts at his grandfather’s HVAC business. After graduating from college, he founded a software company that developed one of the industry’s first DOS-based service management and dispatching programs. David also served as president of the family HVAC business and was elected to ACCA’s national board of directors. After the family business was sold in 1999, David transitioned to a career in HVAC training, coaching, and consulting, holding various roles with Comfort Institute, Profit Strategies, National Comfort Institute, and SilverBullet Price Page.

David graduated from the University of Georgia with a degree in Business Management, majoring in Management Information Systems.

Matthew Bratsis

Vice President, Contractor Services

As Vice President of Contractor Services, Matthew is responsible for all lending and finance operations within the EGIA Finance Clearinghouse. He works directly with lending partners and affiliates developing and creating the most up-to-date finance offerings for EGIA’s vast contractor base. In addition, Matthew leads EGIA’s business development strategy, as well as the design and implementation of finance training content.

Matthew has been an integral part of the home improvement finance industry for over 20 years, with stops at American General Finance, Greensky and Renovate America. Matthew attended Virginia Commonwealth University, graduating with a degree in Psychology.