EGIA
Free Live Online Masterclass
Build Smarter Pricing for 2027

Tuesday, November 10

1:00 PM-2:00 PM EASTERN
(10:00 AM-11:00 AM PACIFIC)

Register For Free

Course Objective:

Your 2027 pricing needs to do more than cover your costs. Vendor increases, higher wages, labor burden, discounts, and changing overhead can quickly eat into margins if your price book isn’t built around what it actually costs to deliver the work.

Join James Leichter, Founder of Aptora and acclaimed industry consultant, for a fast-paced masterclass designed to help HVAC and field service business owners start building their 2027 pricing with profitability in mind. James will walk through how to calculate labor rates, material markups, and flat-rate pricing based on your real costs and target margins. You’ll see him build the model live and use a downloadable worksheet to start putting your own numbers into action.

In This Masterclass, You’ll Learn How To:

  • Update the five cost inputs that should change before January 1
  • Price diagnostic fees and service agreement discounts without hurting margin
  • Calculate your true hourly labor cost in minutes
  • Check every price against your target gross profit
  • Bundle tasks to help increase average ticket
  • Roll out new pricing with technician and CSR buy-in on day one

Questions:

Contact Member Services

866-502-2021 | memberservices@egia.org

Presenter

Speaker Leichter
James R. Leichter
Founder, Aptora Corporation, Majority Partner RA Tax and Accounting, President Mr. HVAC LLC
James R. Leichter is the rare blend of master mechanic and serial tech entrepreneur. After turning a wrench straight out of high school, he channeled that frontline know-how into founding Aptora Corporation, creators of the award-winning Total Office Manager® ERP suite and Flat Rate Plus® pricing systems used by thousands of service contractors. Through his MrHVAC.com community and EGIA faculty work, James has delivered practical, no-fluff guidance to contractors in nearly every state, pairing street-smart operations wisdom with sharp financial insight from his role at RA Tax & Accounting.

Onstage, James’s energy is contagious. He’s led management workshops coast-to-coast since 1996, translating complex topics - pricing strategy, field-service automation, tax planning - into clear, profitable moves any shop can apply on Monday morning. As a sought-after consultant and expert witness, he’s coached hundreds of HVAC and plumbing businesses to double-digit growth while protecting margins.

When he’s not architecting software or sharpening a keynote, you’ll find him restoring vintage watches, tinkering with electronics, or riding horses across the Kansas backcountry with his wife and possibly a few curious barn cats in tow - proof that for James, fixing things isn’t just a job, it’s a way of life.

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