Don’t Fall for the Price Fallacy

Thursday, April 11

Virtual Event


1:00 PM-5:00 PM EASTERN (10:00 AM-2:00 PM PACIFIC)

Don’t Fall for the Price Fallacy

Course Objective:

We all know that homeowners are looking for a great price on a new system. The problem comes when we mistakenly believe that price is the ONLY consideration. The second we buy into that limiting belief we are done!

Join New York Times bestselling author, residential HVAC sales expert, and Contractor University founding faculty Weldon Long for this virtual workshop on the power of pricing. Weldon will explain the price fallacy and how to avoid it, plus you’ll gain a deeper understanding on the impact of pricing on customer psychology, and how to make sure your customers prioritize the most important things – like quality and value, before price.

Attendees will learn:

  • The value misconception and how to get the homeowners to acknowledge that price is not their most important consideration.
  • How to get the homeowner to admit that they don’t want to sacrifice quality in exchange for a cheap price
  • How to build a “wall of evidence” that you are right company for the homeowner
  • How to increase close rates and average ticket through high service… not high pressure.


Contact Jenny Pena

702-763-4882 |


Speaker Long
Weldon Long
New York Times Best Selling Author & Contracting Business Expert
Weldon Long is a successful entrepreneur, sales expert and author of the NY Times bestseller, The Power of Consistency – Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2003, he walked out of a homeless shelter and built an Inc. 5000 company generating cumulative sales of over $20,000,000 within just 60 months. In 2009, his company was selected as one of Inc. Magazines Fastest Growing Private Companies in America.

Today, Weldon Long is one of the nation's most powerful speakers and a driven motivator who teaches others the Sales and Prosperity Mindset philosophies that catapulted him from desperation and poverty to a life of wealth and prosperity. Weldon has been featured on numerous national and regional television programs, including Fox News Network, First Business Network and Chicago's own WGN.

Mr. Long has successfully used his signature program, The Power of Consistency, to help hundreds of companies and thousands of sales professionals radically improve their sales results. Weldon holds a Bachelor's Degree and an MBA in Management.

Register Now

Free Registration