Tuesday, April 21
1:00 PM-2:00 PM EASTERN
(10:00 AM-11:00 AM PACIFIC)
Course Objective:
Most HVAC business owners don’t have a technician problem – they have a development problem. If your team struggles with inconsistent performance, callbacks, weak communication, or missed opportunities in the home, it’s not because your people aren’t capable, it’s because they may have never been given a clear path to become great.
Join us for a free online masterclass on April 21st, led by Contractor University faculty member Russ Horrocks, where he will reveal how top-performing contracting organizations consistently develop technicians who diagnose with confidence, communicate clearly with homeowners, and deliver a professional experience that drives higher close rates and better results across the board.
Attendees will learn a simple framework they can start using immediately, that will detail how to:
- Effectively structure onboarding for all new technicians
- Create a weekly training rhythm that ensures continuous growth
- Coach in the field to provide powerful feedback on real-world scenarios
- Track the right performance metrics to measure overall success
- Build a culture that naturally produces growth
If you’re ready to stop hoping your technicians improve and start building a team that performs at a higher level every day, this masterclass will help you get started. Register today!
Questions:
Contact David Delgado
619-203-5692 | ddelgado@egia.org
Presenter
This mindset led Russ to explore psychology and behavioral economics, where he uncovered the real drivers behind trust, decision-making, and impact. His approach challenges traditional sales training, proving that you can not only love what you do—but also how you do it. By helping professionals unlock their highest potential, Russ empowers those he works with to achieve extraordinary performance.
Since 2011, Russ has worked on-site with over 40 companies, training teams to create continuity in the customer experience. He specializes in working with performance-based trades professionals but also trains and supports all personnel involved in the customer journey.
In the last decade, Russ has been discovered by a unique group of trades professionals—the technician. Most companies struggle to help their technicians reach the highest level of performance because they don’t know how to reconcile what Russ calls the Technician Paradox. In recent years, Russ has helped thousands of technicians unlock their potential, paving a pathway to personal confidence and exceptional performance—all without ever feeling like, or appearing to be a salesperson.
In addition to Russ’s 10-12 full time clients he always maintains, Russ is a highly sought-after speaker, motivator, consultant, coach, and trainer, inspiring thousands of professionals across North America. He has become a favorite among individuals, companies, distributors, and manufacturers seeking a better way to break through their own personal growth limits.
Since 2011, Russ has been a business partner with industry legend Drew Cameron. Together, they operate Flow Odyssey, a company dedicated to helping professionals with the most important work they will ever do in their lives—the work they do on themselves.
In addition, Russ is a proud Original Faculty member of industry better practices leader, EGIA’s Contractor University. On this platform Russ is grateful he gets to influence thousands of trades professionals every year.
Russ continues to teach and coach every day of his life, but if you ask him, he will tell you he will forever be a student of the craft he loves so much.
Register Now