Webinar
Agenda
Presenter
Matthew has been an integral part of the home improvement finance industry for over 20 years, with stops at American General Finance, Greensky and Renovate America. Matthew attended Virginia Commonwealth University, graduating with a degree in Psychology.
Crystal’s roots in the heating and air conditioning industry run deep, having grown up in her family’s HVAC and plumbing business in east Texas. Today, she not only co-owns a roofing company but also operates Spot on Pest Control alongside her sister and brother. Her passion lies in helping family-owned and operated businesses reach their full potential and cultivate superior company cultures.
A graduate of Stephen F. Austin State University with a degree in communications, Crystal’s accolades include being named Service World’s Woman of the Year in 2018 and earning recognition in AHR News’ “Top 40 Under 40” list. She remains deeply involved in McWilliams and Son Heating, Air Conditioning, and Plumbing, as well as leading Lemon Seed Marketing to success. Tune in to her latest marketing insights on Lemon Seed’s podcast, “From the Yellow Chair,” where she shares invaluable wisdom for contractors seeking to enhance their marketing strategies.
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