Thursday, April 30
FREE LIVE ONLINE MASTERCLASS
Sponsored By
Agenda
3:00 PM-4:00 PM CENTRAL
In today’s HVAC market, homeowners don’t want pressure, they want clarity and simplicity. Stress-Free HVAC Sales shows contractors how to present HVAC solutions using clear, bundled options that reduce confusion and build trust. This session delivers practical strategies for creating a more comfortable buying experience that leads to higher closing rates, bigger tickets, and long-term customer satisfaction, without all of the pushy gimmicks or stress.
Principles covered include:
- PRINCIPLE 1: Craft Bundles that Sell
- Profitable System Bundles
- Cover All Your Costs
- The Goldilocks Approach
- Menu Power
- PRINCIPLE 2: Generate High-Value Sales Leads
- Not All Leads Are Equal
- Educational Marketing
- Pre-Qualified Leads
- Join the Club
- PRINCIPLE 3: Educate Homeowners Without Pressure
- Homeowner Speak
- Story Power
- A Thousand Words
- Turn Questions into Trust
- PRINCIPLE 4: Make it Easy for Homeowners to Say Yes
- Homeowner Decision Making
- Urgency Without Pressure
- Serve, Don’t Sell
- Follow Up for Growth
Questions:
Contact David Delgado
619-203-5692 | ddelgado@egia.org
Presenter
Before joining EGIA, David spent nearly four decades serving the HVAC industry. He started out by sweeping floors and running parts at his grandfather’s HVAC business. After graduating from college, he founded a software company that developed one of the industry’s first DOS-based service management and dispatching programs. David also served as president of the family HVAC business and was elected to ACCA’s national board of directors. After the family business was sold in 1999, David transitioned to a career in HVAC training, coaching, and consulting, holding various roles with Comfort Institute, Profit Strategies, National Comfort Institute, and SilverBullet Price Page.
David graduated from the University of Georgia with a degree in Business Management, majoring in Management Information Systems.
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