EGIA
Marketing Mastermind 360°

Thursday, April 4

Virtual Event

Agenda

This workshop qualifies for 1.5 CEU credits

1:00PM – 2:30PM EASTERN (10:00AM - 11:30AM PACIFIC)

Marketing Mastermind 360°

Discover how to be the Maverick in your market. A Maverick is someone who is unorthodox and independent-minded. It’s time to develop and execute an infinite mindset to surpass the finite competitive mindsets in your market.

Join Drew Cameron quarterly for a Marketing Mastermind 360° virtual workshop where you will experience how to stand out, not fit in. We’ll work together to provide you with a proven marketing roadmap guiding activities for the following quarter so that you’re always advance planning. We will review plans for the following quarter to ensure you are both actively executing and contingency-planning, should you be off-plan due to weather, shifts in the economy or other unpredictable forces.

Drew will share a framework for marketing in all residential departments for all three message types — branding, direct response and retention — so you’re properly positioned for existing customers and prospects, driving greater mindshare and market share.

Each quarter you will receive guidance, consultation, support materials, sample content and collateral that can be customized by member companies. You’ll hear real world marketing wins and lessons learned, and get answers to all of your questions.

Marketing sets up the pins; sales, demand repairs and maintenance of your home services knocks down the pins.

Join us to take a 360° approach to marketing your business for maximum impact.

DELIVERABLES:

  • 90-minute virtual workshop (education & execution session)
  • Support materials
  • Sample customizable marketing content

Presenter

Speaker Cameron
Drew Cameron
President, Flow Odyssey and Energy Design Systems, LLC
Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a president of the Cameron Family Memorial Foundation; a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member, Resident Expert of Contractor Connect for Contractor University; a member of Black Belt Contracting (BBC).
Speaker Elekes
Gary Elekes
President, EPC Training
Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.