Wednesday, April 19 - Thursday, April 20
1:00 PM - 4:30 PM EASTERN (10:00 AM - 1:30 PM PACIFIC)
It is time to evolve and elevate your skills and strategies. What you have been doing may no longer be serving your customers, company, or yourself at the highest level. We will build on the “what” (the process that was taught in the Sales 2.0: Execution class) and expand your understanding on the psychology of the “how,” “why” and “when” of the process in order to elevate your customer, their experience, and your performance to the next level.
This requires you to change your objective. It’s no longer about winning sales.
Your objective is not to sell, but rather to serve by providing the best customer experience and information so the customer can make a good decision. You are agnostic to the outcome. You will respect a customer’s sense of control and their right to choose. It does not matter what the customer does, so long as they do it knowingly.
Your job is to teach customers how to buy and where real value comes from, so that they can determine what makes the most sense for them. You will set standards that should not be compromised. You will learn to be compelling and connect the dots of the story of your people, processes and performance – this is the product connected to their story and it will help the customer realize how you resolve problems, impact their life, create desired experiences, and pay back their emotional currency to yield an outcome with which they are happy.
Learn to execute your process based on a psychology and philosophy that is in alignment with how and why people buy. Your emotion and devotion are to exploration, education, conversation and realization versus the typical assumption, indoctrination and assimilation most salespeople inflict on customers. You will be proud to be a salesperson.