• Do you feel you are getting the biggest bang for your marketing dollars?
• Do you feel your salespeople should perform at a higher level?
• Do you struggle to illustrate your value from your competition and earn a premium price?
• Do you want to close more sales for more money with higher customer reviews and more referrals?

It is time to evolve and elevate your skills and strategies. What you have been doing may no longer be serving your customers, company, or yourself at the highest level. We will build on the “what” (the process that was taught in the Sales 2.0: Execution class) and expand your understanding on the psychology of the “how,” “why” and “when” of the process in order to elevate your customer, their experience, and your performance to the next level.

This requires you to change your objective. It’s no longer about winning sales.

Your objective is not to sell, but rather to serve by providing the best customer experience and information so the customer can make a good decision. You are agnostic to the outcome. You will respect a customer’s sense of control and their right to choose. It does not matter what the customer does, so long as they do it knowingly.

Your job is to teach customers how to buy and where real value comes from, so that they can determine what makes the most sense for them. You will set standards that should not be compromised. You will learn to be compelling and connect the dots of the story of your people, processes and performance – this is the product connected to their story and it will help the customer realize how you resolve problems, impact their life, create desired experiences, and pay back their emotional currency to yield an outcome with which they are happy.

Key Takeaways Include:

• You must be and do something different, better, and more in order to have something different, better and more
• Customer experience = life experience (yours, your customers’, your coworkers’, and your company’s)
• Effective communication skills that open a conversation versus closing a sale
• What and why consumers buy and don’t buy
• “Compel don’t sell” – People buy and pay more for experiences than the things you sell
• Tool time: An evidence-based approach to educating customers and differentiation
• Leverage: Maximize payment plans to increase conversion and customer experience
• And much more

Learn to execute your process based on a psychology and philosophy that is in alignment with how and why people buy. Your emotion and devotion are to exploration, education, conversation and realization versus the typical assumption, indoctrination and assimilation most salespeople inflict on customers. You will be proud to be a salesperson.

Expected Outcomes:

• Overcome self-limiting beliefs that restrict you from achieving your potential
• Apply next level communication techniques that help advance the buying process
• Stop being comparison shopped and commoditized by being compelling
• Convert more sales for more money and more profit while yielding happier customers, more referrals, additional personal income (earn what you are worth), job satisfaction, and a better life

Who Should Attend:

• Owners
• Sales managers
• Salespeople who have taken the Sales 2.0: Execution class
• Existing salespeople looking to accelerate and maximize their performance and income
• Technicians who have taken the Sales 2.0: Execution class