Tuesday, April 6 - Wednesday, April 7
Dallas, TX
Sponsored By
Agenda
8:00 AM - 5:00 PM CENTRAL
Traditional sales processes require salespeople to follow rigid steps and scripts that work against human nature – resulting in pressure, resistance, and missed opportunities.
Discover a completely different approach grounded in psychology, behavioral economics, and the uniqueness of every customer. It is time to empower people, serve rather than sell, and align with how they think, trust, decide, and buy.
We will reveal the myths behind the most common beliefs about sales and selling to unleash your personal creativity and help you feel great about what you do and how you do it.
Instead of battling objections or pushing past hesitation, you’ll learn how to work with human nature. The result? Sales without struggle and performance without limitation.
Learning Objectives:
- Evolve from process, scripts, and chasing to a free-flowing-framework
- Impact the customer’s belief system with interpretive behavior
- How people engage with information salespeople share
- Be a great communicator with effective questions, listening, and language
- Secret rules in the home: customer’s sense of control and right to choose
- Create environments of trust, safety, and action
- Tools and technology that put you a cut above the competition
- Separate so customers no longer see true competitors
- Share finding and options with an evidence-based approach
- Stop closing and start being compelling by being unique, not the best
- Master money matters
- Menu-pricing and pricebooks versus CRM platforms and proposals
- Probability pricing for performance potential proliferation
- Reset calls effectively to remain relevant or when things go off track
- Transform objections into gateways for connection and clarity
- Rapid fire responses to attendees’ toughest challenges
Who Should Attend:
Sales manager (owner if this position is not filled), salespeople, and selling technicians.
Presenter
This mindset led Russ to explore psychology and behavioral economics, where he uncovered the real drivers behind trust, decision-making, and impact. His approach challenges traditional sales training, proving that you can not only love what you do—but also how you do it. By helping professionals unlock their highest potential, Russ empowers those he works with to achieve extraordinary performance.
Since 2011, Russ has worked on-site with over 40 companies, training teams to create continuity in the customer experience. He specializes in working with performance-based trades professionals but also trains and supports all personnel involved in the customer journey.
In the last decade, Russ has been discovered by a unique group of trades professionals—the technician. Most companies struggle to help their technicians reach the highest level of performance because they don’t know how to reconcile what Russ calls the Technician Paradox. In recent years, Russ has helped thousands of technicians unlock their potential, paving a pathway to personal confidence and exceptional performance—all without ever feeling like, or appearing to be a salesperson.
In addition to Russ’s 10-12 full time clients he always maintains, Russ is a highly sought-after speaker, motivator, consultant, coach, and trainer, inspiring thousands of professionals across North America. He has become a favorite among individuals, companies, distributors, and manufacturers seeking a better way to break through their own personal growth limits.
Since 2011, Russ has been a business partner with industry legend Drew Cameron. Together, they operate Flow Odyssey, a company dedicated to helping professionals with the most important work they will ever do in their lives—the work they do on themselves.
In addition, Russ is a proud Original Faculty member of industry better practices leader, EGIA’s Contractor University. On this platform Russ is grateful he gets to influence thousands of trades professionals every year.
Russ continues to teach and coach every day of his life, but if you ask him, he will tell you he will forever be a student of the craft he loves so much.
Room Block & Venue Information
Once venue and room block information becomes available, a Contractor University representative will contact you.
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