Course Objective:

Finishing the summer strong is critical—and the key is launching an in-season promotional campaign built to drive Labor Day sales and improve selling efficiency.

While many let the weather dictate the end of summer, we know better. As contractors, we’ve already seen plenty of system failures and replacements this season—so now is the time to push, not pull back.

A well-timed promotion can make all the difference. Without it, many customers may delay upgrading until next year. But with the right offer in place, your team can turn service leads into easy system upgrade conversations—maximizing opportunities while demand is still present.

In this masterclass, we’ll cover:

1. How to build a shoulder-season promotional offer—pricing and messaging that resonates
2. Which media channels to activate around the promotion
3. Why sales capacity matters—and how to manage it
4. How to streamline your late-summer sales process and turn more leads into installs

Questions:

Contact David Delgado

619-203-5692 | ddelgado@egia.org