DEC 12 2023 – EGIA – Ask the Experts: Marketing for Contractors - My Contractor University

Virtual Q&A Session
Exclusively for Loyalty Rewards Members

Ask the Experts: Marketing for Contractors

Tuesday, December 12, 2023

5:00 PM - 6:00 PM Eastern
(2:00 PM - 3:00 PM Pacific)

Course Objective:

In the final Ask the Experts live virtual Q&A session of the year, our panel is tackling a key topic to help you get 2024 off to a hot start: marketing. With so many changes in SEO, PPC and the Google algorithm, questions around marketing never stop. With limited budgets and an everchanging landscape, it is critical to know how and where to spend to drive the highest return on investment possible.

In the first half of this session, our panel will walk through the best strategies to ensure you put your marketing dollars in the right place to support your business and brand. You’ll get answers to common questions including:

How should I split my marketing budget to promote installs vs service calls?
Is it better to go with traditional marketing, digital marketing or a combination of both?
Should I increase or decrease marketing spend during the shoulder season?
What are some low cost strategies to get to the top of Google?

And as always, bring your own questions! Whether on marketing or any other subject where you could use guidance, the second-half of this session will be an open-forum Q&A dedicated to giving you the answers to the specific questions and challenges you’re facing in your business right now. Attend this Ask the Experts session and get the strategy in place to make 2024 your most successful year yet.

Questions:

Contact Member Services

866-367-3442 | memberservices@egia.org

Presenters

Weldon Long

New York Times Best Selling Author & Contracting Business Expert

Weldon Long is a successful entrepreneur, sales expert and author of the NY Times bestseller, The Power of Consistency – Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2003, he walked out of a homeless shelter and built an Inc. 5000 company generating cumulative sales of over $20,000,000 within just 60 months. In 2009, his company was selected as one of Inc. Magazines Fastest Growing Private Companies in America.

Today, Weldon Long is one of the nation's most powerful speakers and a driven motivator who teaches others the Sales and Prosperity Mindset philosophies that catapulted him from desperation and poverty to a life of wealth and prosperity. Weldon has been featured on numerous national and regional television programs, including Fox News Network, First Business Network and Chicago's own WGN.

Mr. Long has successfully used his signature program, The Power of Consistency, to help hundreds of companies and thousands of sales professionals radically improve their sales results. Weldon holds a Bachelor's Degree and an MBA in Management.

Gary Elekes

President, EPC Training

Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.

Drew Cameron

President, Flow Odyssey and Energy Design Systems, LLC

Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a president of the Cameron Family Memorial Foundation; a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member, Resident Expert of Contractor Connect for Contractor University; a member of Black Belt Contracting (BBC).