EGIA
Coaches' Counsel: Warming Up to Sales

Thursday, December 18

Virtual Event

Agenda

1:00PM – 2:00PM EASTERN (10:00AM - 11:00AM PACIFIC)

Coaches' Counsel: Warming Up to Sales

This month, the team will kick off the session with a focus on training techs to convert more without the sales sleaze. We’ll explore how to present options with confidence, build genuine rapport, and guide customers to smart decisions—turning everyday calls into win-win opportunities.

Presenters

Speaker Holt

David Holt
Director, Education & Coaching, Contractor University | HVAC Distributor University

As Director of Education and Coaching, David is the strategic lead for the planning, management and coordination of Contractor University’s and HVAC Distributor University’s overall training content and coaching services, as well as the development and maintenance of the educational resources and implementation tools needed to support both platforms.

Before joining EGIA, David spent nearly four decades serving the HVAC industry. He started out by sweeping floors and running parts at his grandfather’s HVAC business. After graduating from college, he founded a software company that developed one of the industry’s first DOS-based service management and dispatching programs. David also served as president of the family HVAC business and was elected to ACCA’s national board of directors. After the family business was sold in 1999, David transitioned to a career in HVAC training, coaching, and consulting, holding various roles with Comfort Institute, Profit Strategies, National Comfort Institute, and SilverBullet Price Page.

David graduated from the University of Georgia with a degree in Business Management, majoring in Management Information Systems.


Speaker Larkin

Bob Larkin
Business Coach, Contractor University

Bob is a lifelong industry professional, with experience in all aspects of the HVAC industry. Bob grew up in the business working for the family heating and air company at a young age. He since held management and sales positions with several major manufacturers and distributors, focusing on growing sales by growing his customers businesses. He has also owned two HVAC contracting businesses, selling one to a fortune 100 company.

Bob has worked and consulted with literally thousands of HVAC contractors and has a drive to help contractors grow their business and achieve their goals

Alumnus of the University of Georgia and holds a non-restricted conditioned air license in the state of Georgia.


Speaker Torma

Joel Torma
Business Coach, Contractor University

Joel is 4th-generation in the HVAC industry, helping contracting businesses improve profitability, strengthen operations, and drive sustainable growth. With 30+ years in HVAC, home services, and franchise operations, he brings a deep understanding of both field operations and executive-level strategy.

Joel spent five years as a Franchise Business Coach with Aire Serv, supporting 40–60 franchisees and earning Franchise Business Coach of the Year. He also served in operational leadership roles in his family’s HVAC business and Dring Heating & Cooling.

An EPA-certified HVAC technician, Joel pairs real-world field experience with proven coaching systems that help contractors grow with clarity and confidence.