EGIA

Sales Execution: Differentiate, Engage and Educate for Maximum Results

Wednesday, February 16 - Thursday, February 17

1:00 PM-4:00 PM EASTERN (10:00 AM-1:00 PM PACIFIC)

Location

Virtual Event

Description

Sales/Selling is a myth. People choose to buy, or they choose not to buy. The choice is always theirs to make. Attempting to sell people typically yields a lot of hysterical hyperactivity with marginal and inconsistent results, company revenue and personal income, which in turn yields emotional ups and downs for salespeople and business owners.

People + Process = Performance: To eliminate erratic performance results, you will learn a value of executing a process in which you are no longer selling, closing, and overcoming objections. You will change your focus to guide the customer to choose how they want to proceed through a process of engaging, educating, investigating, exploring, sharing, empowering, consideration, discovery, and allowing the freedom of choice to yield a better customer experience and greater performance results.

We will do a deep dive on each step of the process so you can understand the importance of shifting from selling to the natural evolution of discovery. You will learn exactly what to do and begin to understand the psychology of how, why, and when to do everything, and what the customer takes away and what you expect to achieve from each stage of the process.

Key Learning Points:

  1. Mental Preparation – Get your mind right to get your results right
  2. Approach & Introduction – How you start means everything
  3. Exploration – Conversation and connection lead to relaxation and trust
    • Aligning ourselves with customer to prove intent
    • Fact finding
    • Learning the customer’s buying process
    • Price conditioning
  4. Set Mutual Expectations – Gain commitment to the process
  5. Get to work – Customer, home and system analysis
    • Discovering the scope of possibilities
    • Finding a customer’s emotional currency
    • Separating from competition
    • Proving competence
  6. Develop Findings & Options – Recipe for the “Best Possible Outcome”
    • Getting creative with differentiated solutions
  7. Share Findings & Options – Exceed expectation and competition
    • Expanding the scope of consideration
    • Getting the customer to say ‘No’ to get them to say ‘Yes’
    • Teach a customer how to buy and what value is
    • Leveraging convenient and flexible payment programs
    • Removing and reversing risk
  8. Gain Commitment to Next Step – Stay relevant to the customer’s process
  9. Follow-Up as Appropriate – Success does not end with a sale

Expectations:

  • Increased connection ratios, average sale, revenue per lead, overall sales
  • More jobs financed for more money
  • Shift the mix of products to higher-end solutions with more add-ons
  • Happier customers, better and more reviews, more referrals

Who Should Attend

  • Sales management
  • Owners
  • Comfort Advisors
  • Selling Technicians

NON-MEMBER PRICING

$349

Per Person

Premium Members: Free Registration Plus Members: $199/Person
Contractor University Members must log-in to take advantage of the above discounted workshop pricing

Presenters

Drew Cameron

President, Flow Odyssey and Energy Design Systems, LLC

Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a president of the Cameron Family Memorial Foundation; a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member, Resident Expert of Contractor Connect for Contractor University; a member of Black Belt Contracting (BBC).

Weldon Long

New York Times Best Selling Author & Contracting Business Expert

WeldonLong.com

Weldon Long is a successful entrepreneur, sales expert and author of the NY Times bestseller, The Power of Consistency – Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2003, he walked out of a homeless shelter and built an Inc. 5000 company generating cumulative sales of over $20,000,000 within just 60 months. In 2009, his company was selected as one of Inc. Magazines Fastest Growing Private Companies in America.

Today, Weldon Long is one of the nation's most powerful speakers and a driven motivator who teaches others the Sales and Prosperity Mindset philosophies that catapulted him from desperation and poverty to a life of wealth and prosperity. Weldon has been featured on numerous national and regional television programs, including Fox News Network, First Business Network and Chicago's own WGN.

Mr. Long has successfully used his signature program, The Power of Consistency, to help hundreds of companies and thousands of sales professionals radically improve their sales results. Weldon holds a Bachelor's Degree and an MBA in Management.

Contact

Event Services

888-213-9320

events@egia.org