EGIA
Pricing Strategies to Keep You Competitive and Profitable in 2025

Tuesday, February 4 - Wednesday, February 5

Virtual Workshop

Agenda

This workshop qualifies for 8.00 CEU credits

1:00PM – 5:00PM EASTERN (10:00AM - 2:00PM PACIFIC)

Pricing Strategies to Keep You Competitive and Profitable in 2025

As we head into the new year, the ongoing changes to the A2L refrigerant transition makes effective pricing strategies more important than ever for ensuring profitability. With a 20% profit margin as the goal, managing the right mix of sales is critical. Peak season must make up for slower shoulder seasons, and promotional pricing for retrofits will play a key role in staying competitive and profitable.

In this two-day virtual workshop, we’ll dive deep into pricing strategies that help you navigate these challenges. We’ll explore how to align your pricing with departmental budgets, manage service call costs, and use breakeven calculations to optimize profitability. Understanding key financial metrics and performance indicators will help you make informed decisions to sustain success throughout the year. Growing your profitability is about knowing, not guessing.

Join us to gain practical insights and tools that will help you master pricing strategies for the year ahead.

Attendees will learn:

  • Achieve a 20% profit margin through effective sales and pricing strategies
  • Apply promotional pricing techniques for retrofits to boost profitability
  • Master breakeven calculations and key financial metrics for smarter decision-making
  • Explore gross profit per man/crew day and dual overhead pricing for improved cost management
  • Learn best practices for maintenance service pricing to ensure long-term profitability

Presenter

Speaker Elekes
Gary Elekes
President, EPC Training
Gary Elekes is a serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.

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$449/person

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