FEB 6-7 2024 – EGIA – Pricing Strategies to Keep You Competitive and Profitable in 2024 - My Contractor University

Pricing Strategies to Keep You Competitive and Profitable in 2024

Tuesday, February 6 - Wednesday, February 7

Virtual Event

Agenda

This workshop qualifies for 8.0 CEU credits

Pricing Strategies to Keep You Competitive and Profitable in 2024

With escalating inflation and SEER2 equipment mandates still getting settled, 2024 could be another challenging year in the HVAC replacement market – although it’s also full of potential for the prepared contractor. It is critical to understand your costs and price them for profitability while still being competitive in your marketplace.

In this workshop, we will address those concerns and give you confidence in your pricing structure, all while empowering you to hone your homeowner communication and marketing.

Attendees will learn:

How to communicate new SEER2 requirements to homeowners
Impacts and opportunities of the Inflation Reduction Act
The importance of your company brand promise
How to properly position your equipment offering
Various pricing strategies (including divisor, GP per crew/man-day, and dual overhead) and how they affect your pricing
Marketing and lead generation strategies for 2024 and beyond

Presenters

Gary Elekes

President, EPC Training

Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.

Weldon Long

New York Times Best Selling Author & Contracting Business Expert

Weldon Long is a successful entrepreneur, sales expert and author of the NY Times bestseller, The Power of Consistency – Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2003, he walked out of a homeless shelter and built an Inc. 5000 company generating cumulative sales of over $20,000,000 within just 60 months. In 2009, his company was selected as one of Inc. Magazines Fastest Growing Private Companies in America.

Today, Weldon Long is one of the nation's most powerful speakers and a driven motivator who teaches others the Sales and Prosperity Mindset philosophies that catapulted him from desperation and poverty to a life of wealth and prosperity. Weldon has been featured on numerous national and regional television programs, including Fox News Network, First Business Network and Chicago's own WGN.

Mr. Long has successfully used his signature program, The Power of Consistency, to help hundreds of companies and thousands of sales professionals radically improve their sales results. Weldon holds a Bachelor's Degree and an MBA in Management.