To help dealers understand the need for a marketing plan, marketing calendar, lead forecast and sales forecast and how to create quality leads. This class will also focus on developing better ads, use of financing, yellow pages and advertising as a whole.

Course Materials:

• Power Point Slides – Marketing, Branding & Lead Generation Processes
• Marketing Evaluation Questions
• Written Marketing Plan – Sample with Media Plan
• Data of the Example Media Plan to Show Real Data in TV/Broadcast/Radio/Demographics
• Market Potential Document – Defining the Market
• Websites – URL’s Noted to Demo in Class as part of Power Point Files
• Electronic Files – Marketing Plan Template, Media Plan files, All PDF’s Invoices and Agreements, Pricing of Agreement Files, Extended Warranty Files, Benefits PDF, Sample Marketing Files, Promotional Budget Calculator, Sweet 16 Promotional Cost EXCEL tool

Topics Covered:

• Overview of Marketing Model in today’s Environment
• Marketing Evaluation
• Marketing Planning Outline – Brand, Theme, Attributes, Customer Experience
• Setting Marketing Goals for the year, BHAG 10 Year Goal
• Service Agreements – Acquisition
• Digital Marketing – Website Design, SEO, PPC, Social Media, Remarketing, Rep. Mgt., Reviews, Lead tracking and Understanding Metrics in Marketing
• Marketing calendar Layout of Media
• Advertising & Media, Internal Marketing, and Operational Marketing
• Marketing programs and Promotional Ideas
• Allocation of Funding into Media – Choices, Use of Co-op

What to bring:

• Samples of current marketing materials
• Media Plan and Ads company has used or plans to use
• Marketing budget and promotions used if any

Follow up Homework:

• Watch all Marketing videos (27)
• Study the relevant Marketing Files on the Site – Best Practices
• Develop the yearly marketing goals
• Isolate Company Marketing Strategies – Service Agreements, Acquisition, Media, Internal
• Develop a marketing budget
• Develop a marketing calendar
• Build a lead budget and tracking program – cost per lead

Who Should Attend

• Owners of Trades Businesses
• Any Marketing Manager
• Marketing Related Position

Please NOTE: Agencies are Not Welcome in this workshop – Conflict of Interest

PLEASE BRING A WORKING LAPTOP OR DEVICE THAT HAS MICROSOFT EXCEL SO YOU CAN WORK WITHIN THE SPREADSHEET TEMPLATES WE WILL PROVIDE.