Wednesday, January 27
Virtual Workshop
Agenda
1:00PM – 5:00PM EASTERN (10:00AM - 2:00PM PACIFIC)
Most contractors don’t fail because they lack talent—they struggle because they never had a clear roadmap for building the business they actually wanted. Many started with nothing more than a truck, a trade, and the determination to provide for their family. Over time, they became overwhelmed by employee issues, inconsistent profits, pricing challenges, marketing confusion, and the constant pressure of putting out fires.
Pathway to Profits is a highly interactive workshop designed specifically for owners and leaders of home service companies who are ready to stop reacting and start building with purpose. Throughout this session, you’ll define what success truly looks like for you, identify the biggest obstacles preventing your company from reaching the next level, and leave with a practical action plan you can begin implementing immediately.
This isn’t another motivational seminar. It’s a working session where you’ll complete exercises, develop clarity, and create a roadmap for building a company that is more profitable, more organized, and less dependent on you.
Key Takeaways:
- A clear vision for where you’re taking your business.
- Greater clarity on your priorities and decision-making.
- Practical exercises completed during the workshop.
- A customized action plan for the next 90 days.
- Tools you can immediately implement with your leadership team.
- Greater confidence in the direction of your company.
Who Should Attend:
Home service business owners, HVAC contractors, Plumbing contractors, Electrical contractors, General Managers, Operations Managers, Service Managers, Leadership teams preparing for growth, Companies that want to improve profitability, culture, and operational execution.
Presenter
Geno Gruber didn’t begin his career as a consultant. He began it in the trenches.
From 1989 to 1997, Geno ran restaurants, learning firsthand what it means to manage people, control costs, protect margins, and deliver consistent customer experiences under constant pressure. Those early years shaped his belief that business success isn’t built on theory — it’s built on disciplined execution.
In 1997, he stepped into the home-services industry, joining his friend’s company, Gallagher’s Heating & Air. Over the next decade, he helped grow and strengthen the business until it was sold in 2008. That exit became a defining moment. Geno saw what separated companies that simply operate from those that become truly valuable — leadership, systems, sales discipline, and culture.
When the business sold, Geno launched his career as a business coach and consultant, bringing real operational experience to owners who were trying to scale without losing control. Along the way, he co-founded PunchStick Advertising and purchased Chico Web Design, helping companies sharpen their marketing and digital presence. But despite the success of those ventures, Geno realized where his true passion lived: helping owners grow, lead, and ultimately build sellable companies. He eventually sold his interest in both businesses to focus fully on coaching.
Over the past 19 years, Geno has coached companies from $1.5 million operations to market leaders. Five of the businesses he helped guide have sold for a combined $129 million. The seven companies he continues to coach today generate over $182 million in annual revenue while operating at 17–22% net profit.
Unlike many consultants, Geno remains an owner himself. He currently owns and operates a home services company, keeping him grounded in the realities of recruiting technicians, training sales teams, managing cash flow, protecting margins, and earning five-star reviews in competitive markets.
He works with owners and leadership teams on scaling operations and building culture. He trains technicians, plumbers, and electricians to increase average tickets, turnovers, club conversions, and customer loyalty. He coaches HVAC sales teams to achieve 50%+ close ratios on marketed leads and 85%+ on turnovers — all while protecting strong gross margins.
Geno’s mission is simple: build businesses that you don’t want to sell because if you do, those are the businesses that get the biggest multiples.
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