Selling at New Price Points in 2023

Tuesday, January 31 - Wednesday, February 1

Virtual Event


1:00 PM - 4:00 PM EASTERN (10:00 AM - 1:00 PM PACIFIC)

Selling at New Price Points in 2023

With escalating inflation and new SEER 2 equipment mandates facing contractors, 2023 could prove to be a challenging year in the HVAC replacement market. It is critical to understand your costs and price them for profitability while still being competitive in your marketplace.

This workshop will address those concerns and give you confidence in your pricing structure as well as homeowner communication and marketing.

Attendees will also learn:

  • Communicating the new SEER 2 requirements to homeowners
  • Impacts and opportunities of the Inflation Reduction Act
  • The importance of your company brand promise
  • How to properly position your equipment offering
  • Various pricing strategies such as divisor, GP per crew/man-day and dual overhead and how they affect your sale price
  • Marketing and lead generation strategies for 2023


Speaker Elekes
Gary Elekes
President, EPC Training
Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.
Speaker Long
Weldon Long
New York Times Best Selling Author & Contracting Business Expert
Weldon Long is a successful entrepreneur, sales expert and author of the NY Times bestseller, The Power of Consistency – Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2003, he walked out of a homeless shelter and built an Inc. 5000 company generating cumulative sales of over $20,000,000 within just 60 months. In 2009, his company was selected as one of Inc. Magazines Fastest Growing Private Companies in America.

Today, Weldon Long is one of the nation's most powerful speakers and a driven motivator who teaches others the Sales and Prosperity Mindset philosophies that catapulted him from desperation and poverty to a life of wealth and prosperity. Weldon has been featured on numerous national and regional television programs, including Fox News Network, First Business Network and Chicago's own WGN.

Mr. Long has successfully used his signature program, The Power of Consistency, to help hundreds of companies and thousands of sales professionals radically improve their sales results. Weldon holds a Bachelor's Degree and an MBA in Management.