How Distributors Build Their TM’s “Brand” – Keys to Dealer Loyalty

Tuesday, July 9, 2024

Free Online Masterclass for HVAC Distributors


1:00PM – 2:00PM EASTERN (10:00AM - 11:00AM PACIFIC)

How Distributors Build Their TM’s “Brand” – Keys to Dealer Loyalty

The industry’s most successful HVAC contractors tend to have one thing in common: They have industry-leading, value-adding territory managers. But how can distributors train their TMs to become the kind of priceless resource for their contractors that help them stand out? The kind of TM who hones strategies that add value and differentiation to every sales call? The kind of TM who helps their dealers uncover brand new opportunities that maximize revenue and minimize costs?

Get those answers July 9th in an eye-opening online masterclass for distributors who want to develop their TMs to be more successful – and in turn make their dealers more successful.

You’ll also learn:

  • Proven strategies HVAC TMs can share with their dealers to help them stand out from the competition in the eyes of customers
  • How TMs can better connect with their dealers and identify (and start) the important conversations
  • How to explore the potential opportunities that too often are missed
  • And so much more!


Speaker Revlett

Jeff Revlett
General Manager, Contractor University

As General Manager of Contractor University, Jeff oversees and leads the day-to-day activities and overall strategic direction for EGIA Contractor University, the industry’s leading business training platform for contracting businesses. Jeff is responsible for identifying the training curriculum contractors need to make their business successful in today’s marketplace and managing the team of industry experts required to create it and deliver it to member contractors. Additionally, Jeff plays a key role in cultivating, developing and maintaining strategic partner relationships with the HVAC industry’s preeminent equipment manufacturers, distributors and suppliers for EGIA.

Prior to joining EGIA, Jeff spent nearly 3 decades working in virtually every facet of the HVAC industry. He has held management positions at Lennox, York, and Goodman, as well as senior management positions at two successful residential HVAC businesses. Along with that experience, Jeff also owned and operated Innovative Profit Solutions, an organization dedicated to helping distributors and contracting businesses reach their maximum potential through coaching and consulting services.

Jeff graduated from Murray State University with a degree in Business Management and went on to receive an MBA in Strategic Management from the University of Miami.

Speaker Bob Larkin

Bob Larkin
Business Coach, Contractor University

Bob is a lifelong industry professional, with experience in all aspects of the HVACindustry. Bob grew up in the business working for the family heating and air company at a young age. He since held management and sales positions with several major manufacturers and distributors, focusing on growing sales by growing his customers businesses. He has also owned two HVAC contracting businesses, selling one to a fortune 100 company.

Bob has worked and consulted with literally thousands of HVAC contractors and has a drive to help contractors grow their business and achieve their goals

Alumnus of the University of Georgia and holds a Non-restricted conditioned air license in the state of Georgia.

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Free Registration