Tuesday, March 10 - Wednesday, March 11
Virtual Workshop
Agenda
This workshop qualifies for 6 CEU credits
1:00PM – 4:00PM EASTERN (10:00AM - 1:00PM PACIFIC)
Being great at HVAC isn’t just about technical skill—it’s about connection. This workshop dives deep into the craft of communication—how to speak so customers actually hear you, understand you, and believe you.
You’ll learn how to create a safe, pressure-free environment where real conversations can happen—and how to grow personally and professionally through better communication.
WHAT YOU’LL LEARN:
- How to create a safe environment where real communication happens
- How to share information, products, and services without pressure
- The psychology of personal growth and what it means for your career
- Techniques to build trust and confidence with every customer
- How to answer tough questions with ease and authenticity, like:
- “How long do systems last?”
- “I can buy that part for a lot less!”
WHY IT MATTERS:
When technicians master communication, they don’t just fix systems—they build relationships. That trust leads to loyalty, referrals, and long-term success.
This workshop helps you love not just what you do, but the way you do it.
Presenter
This mindset led Russ to explore psychology and behavioral economics, where he uncovered the real drivers behind trust, decision-making, and impact. His approach challenges traditional sales training, proving that you can not only love what you do—but also how you do it. By helping professionals unlock their highest potential, Russ empowers those he works with to achieve extraordinary performance.
Since 2011, Russ has worked on-site with over 40 companies, training teams to create continuity in the customer experience. He specializes in working with performance-based trades professionals but also trains and supports all personnel involved in the customer journey.
In the last decade, Russ has been discovered by a unique group of trades professionals—the technician. Most companies struggle to help their technicians reach the highest level of performance because they don’t know how to reconcile what Russ calls the Technician Paradox. In recent years, Russ has helped thousands of technicians unlock their potential, paving a pathway to personal confidence and exceptional performance—all without ever feeling like, or appearing to be a salesperson.
In addition to Russ’s 10-12 full time clients he always maintains, Russ is a highly sought-after speaker, motivator, consultant, coach, and trainer, inspiring thousands of professionals across North America. He has become a favorite among individuals, companies, distributors, and manufacturers seeking a better way to break through their own personal growth limits.
Since 2011, Russ has been a business partner with industry legend Drew Cameron. Together, they operate Flow Odyssey, a company dedicated to helping professionals with the most important work they will ever do in their lives—the work they do on themselves.
In addition, Russ is a proud Original Faculty member of industry better practices leader, EGIA’s Contractor University. On this platform Russ is grateful he gets to influence thousands of trades professionals every year.
Russ continues to teach and coach every day of his life, but if you ask him, he will tell you he will forever be a student of the craft he loves so much.