With five Baby Boomers retiring for every one Millennial or Gen-Z’er entering the trades, recruiting new team members to your organization can be a daunting task. Once you’ve successfully onboarded a new teammate, retaining them and growing them into mission-aligned, high-performing individuals is even more challenging. And the battle doesn’t stop there!

From crafting core values to establishing your vision and mission, from recruiting new employees to growing your people and next generation leaders, building your own culture playbook can help take your business to the next level. The Culture Playbook is a framework to build a strong, values-driven culture that aligns purpose with performance. It is a tool that is used at every step of a team members’ journey: the recruiting phase, onboarding, learning to lead yourself, developing skills to lead others, and eventually leading leaders within an organization.

Deep dive into Barron Heating AC Electrical & Plumbing’s Culture Playbook and learn how to create a culture playbook for your own company. Gain insights into how to deploy the culture playbook within your organization – as you grow your people, your business will in turn grow and thrive!

Topics Covered:

• What is your Brand Promise?
• Craft core values that resonate with your team members
• Establish vision and mission statements that align with your co-workers, customers, and the communities you serve
• The Employee Value Proposition: What does it look like to work at your company and how do you improve your teammates’ lives?
• What is your niche and the “why” behind it? – people don’t buy what you do, they buy why you do it
• Develop a Company Prosperity Model that connects your company with all the stakeholders via the “Four C’s”
• What is your People Plan?
• The “Four T’s” of culture growth – you don’t build culture, you grow it
• The Growth Pipeline
• Recruiting “People of Peace”
• Train with the Learning Triangle – Information, Imitation & Innovation
• Deploy with the Development Square – how to effectively move a team member from losing confidence to mastery and beyond
• The Development vs. Delivery Pendulum
• Deploy tools that every teammate can use to lead themselves, lead others, and lead leaders
• The Passion-Proficiency Model – strategies to elevate your employees from distraction, disinterest, and drudgery to desire
• The Time-Management Matrix – how to ensure you and your team members are focusing on the most important things in your business
• What is your Outreach Strategy?
• View marketing and outreach through the lens of the Customer for Life Cycle
• How do you improve your customers’ lives?
• What are your philanthropic strategies and initiatives? – and how to align them with your vision and mission
• Team building and growing relational capital within your organization
• What are the key components of your Operating Plan?
• Establish key mindsets within your organization
• Develop your own Meeting Manifesto
• Craft aligned nomenclature and vocabulary within your company – everyone needs to speak the same language
• Detail operating roles and expectations from the c-suite down
• Establish clear, transparent leadership functionality and company philosophies
• Develop performance-based compensation structures that align team member goals with company goals

Attendees receive a post-course consultation session with the WholeHome™ Alliance creative content team to begin development of a unique Culture Playbook that can be deployed within their company.