EGIA
Coaches' Counsel: Wrapping Up the Year Right

Thursday, November 20

Virtual Event

Agenda

1:00PM – 2:00PM EASTERN (10:00AM - 11:00AM PACIFIC)

Coaches' Counsel: Wrapping Up the Year Right

This month, the team will kick off the session with “Wrapping up the Year Right,” a focused discussion on finishing the year with purpose. We’ll reflect on key lessons, celebrate wins, recognize standout contributions, and lay the foundation for a more aligned, motivated, and focused team heading into the new year.

Presenters

Speaker Torma

Joel Torma
Business Coach, Contractor University

Joel is 4th-generation in the HVAC industry, helping contracting businesses improve profitability, strengthen operations, and drive sustainable growth. With 30+ years in HVAC, home services, and franchise operations, he brings a deep understanding of both field operations and executive-level strategy.

Joel spent five years as a Franchise Business Coach with Aire Serv, supporting 40–60 franchisees and earning Franchise Business Coach of the Year. He also served in operational leadership roles in his family’s HVAC business and Dring Heating & Cooling.

An EPA-certified HVAC technician, Joel pairs real-world field experience with proven coaching systems that help contractors grow with clarity and confidence.


Speaker Larkin

Bob Larkin
Business Coach, Contractor University

Bob is a lifelong industry professional, with experience in all aspects of the HVAC industry. Bob grew up in the business working for the family heating and air company at a young age. He since held management and sales positions with several major manufacturers and distributors, focusing on growing sales by growing his customers businesses. He has also owned two HVAC contracting businesses, selling one to a fortune 100 company.

Bob has worked and consulted with literally thousands of HVAC contractors and has a drive to help contractors grow their business and achieve their goals

Alumnus of the University of Georgia and holds a non-restricted conditioned air license in the state of Georgia.


Speaker Williamson

Tim Williamson
Business Coach, Contractor University

Tim boasts a professional career spanning three decades, during which time he has adeptly traversed various roles, from hands-on front-line associate to the helm of ownership. He has showcased his proficiency as a top-tier sales producer and adept and visionary Executive Officer. Tim’s expertise extends to orchestrating the multifaceted operations of a multi-site enterprise and successfully nurturing the growth of his own multi-site business.

Tim’s tributes extend beyond his career achievements. His businesses have earned recognition as Top 5 Best Places to Work and have secured their positions among the esteemed Top 100 Businesses by Moss Adams, LLP.

His educational background includes business studies at Northwood University, certification as a Leadership Coach, and successful completion of the Psychology of Leadership program at Cornell University. With his wealth of experience and credentials, Tim is a trusted guide for businesses seeking to thrive.

Tim is dedicated to helping entrepreneurs elevate their top-line revenue, enhance profitability, and alleviate the manifold pressures of business ownership.