Course Objective:

As a consumer, when you want to buy something, where else are you presented with a proposal that offers only limited options, leaving out choices or available payment methods you might not have considered? When you aren’t made aware of every possibility and given the freedom to choose with professional guidance, how can you be expected to make an informed decision on the spot?

Join industry sales trainer Drew Cameron for a masterclass in understanding why traditional proposals are the wrong tool for helping customers learn how to buy, get the most value from their investment, and make timely, educated buying decisions.

You’ll learn how to create a multi-tiered pricebook menu rooted in buyer psychology – one that appeals to the three key buyer personas and presents options clearly, fosters transparency and trust, and eliminates the need for building estimates or calculating prices. A pricebook menu is turnkey, making it faster for management to launch and easier for sales teams to master, compared to using field-management CRM software.

Finally, you’ll discover how to create options for airflow, air quality, components, systems, and other design choices. These options can be presented à la carte or bundled, and by leading with monthly payments, you can show that what you offer is valuable, affordable, and risk-free.

With a pricebook menu, you will:

• Simplify and streamline the sales process, leading to better outcomes.
• Increase closing ratios, average sales, revenue per lead, total revenue, and profits.
• Maximize positive reviews and customer referrals.
• Create a more enjoyable experience for both your team and your customers.

Questions:

Contact David Delgado

619-203-5692 | ddelgado@egia.org