Marketing, Branding & Lead Generation

Wednesday, October 11 - Friday, October 13

Omni Dallas Hotel
555 S Lamar St
Dallas, TX 75202


Day 1 & Day 2:

8:00 AM-5:00 PM CENTRAL

Day 3:

8:00 AM-3:00 PM CENTRAL

Marketing, Branding & Lead Generation

It’s often said that nothing happens until something gets sold. But nothing gets sold until the phone rings. Or the website form is submitted … or the lead comes in in general. But how do you make the phone starting ringing?

In this three-day bootcamp, co-founder of iMarket Solutions and contracting business owner Gary Elekes takes you on a deep dive into all things contractor marketing. You’ll get the marketing fundamentals, like understanding the need for a marketing plan, marketing calendar and lead & sales forecasts, as well as a greater mastery of advertising and its concepts in general. But you’ll also hone in on specifics – including how to develop more compelling, effective ads, how to leverage financing, and even how to tap into the Yellow Pages.

Topics Covered:

  • Lead tracking systems
  • Marketing calendar
  • Advertising tactics
  • Marketing programs
  • Distributor marketing programs



Speaker Elekes
Gary Elekes
President, EPC Training
Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.
Speaker Cameron
Drew Cameron
President, Flow Odyssey and Energy Design Systems, LLC
Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a president of the Cameron Family Memorial Foundation; a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member, Resident Expert of Contractor Connect for Contractor University; a member of Black Belt Contracting (BBC).

Book A Room

Our room block at the Omni Dallas Hotel is sold out.
Nearby hotels include:

  • Courtyard Marriott Dallas Downtown (0.3 miles)
  • Aloft Dallas Downtown (0.4 miles)
  • Hyatt Regency Dallas (0.8 miles)