In this webinar, Mediagistic’s Eddie Childs, Vice President of Growth Marketing & Strategy, and Ally Sorto, Digital Marketing Advisor, will break down the major lead and demand generation channels contractors should be thinking about heading into 2027, from Google Search and Local Services Ads to paid social, SEO, AI search and other emerging sources of demand.

They’ll walk through where each channel fits in the homeowner buying journey, which tactics are still producing strong results, where contractors may be over-reliant on a single source of leads, and how to balance short-term lead generation with longer-term demand creation.

Then we’ll look at how AI is changing the way homeowners search, compare options and decide who to contact, and what that means for how contractors should think about visibility, trust and channel strategy going forward.

You’ll leave with a practical framework for building a smarter marketing mix based on your market, budget and growth goals, plus specific ways to reduce channel dependency and create more opportunities across the full customer journey.

You’ll learn:

• Where today’s biggest HVAC lead generation channels fit
• How to balance lead generation with demand creation
• Which channels still drive results heading into 2027
• How AI is changing search and contractor discovery, and how much you should consider investing in it
• How to build a smarter mix based on your market, budget and growth goals