Run with the Big Dogs

Wednesday, October 16 - Thursday, October 17

Hilton Scottsdale Resort & Villas
6333 N Scottsdale Rd.
Scottsdale, AZ 85250


This workshop qualifies for 6.0 CEU credits

8:00AM - 5:00PM MOUNTAIN

Run with the Big Dogs

Tired of sitting on the porch, while you watch your competition pass you by? Can’t stay up with the pack, as Private Equity-backed firms are out-marketing or selling you? Or are you just worn out trying to find your next meal as the industry and economy are slumping? Join Paul Kelly from Parker & Sons, the BIGGEST Dog in our industry, approaching $300 mil just in Arizona, for what will be 2 days of sharing, learning, and laughing.

We’ll cover tricks to making more money, improve marketing (even on a limited budget), hiring and retaining the best, and answering a question that no one is asking… that once asked and answered… will change you and your company forever. Paul will also facilitate building a marketing strategy, branding play and creative (LIVE!) for one lucky attendee’s company, in which everyone will participate. There will be plenty of time to ask the questions you need answered and pick the brain of one of our industry’s best and his team. No matter the size of your company, you’ll leave this 2-day workshop with the tools you need to become the alpha DOG in your market and be ready to… Run with the BIG Dogs!

In this workshop, you will learn:

  • The tricks to making more money and key ingredients to growing your top and bottom line
  • The key concepts of good marketing
  • How to build a marketing strategy, branding play, creative and actual billboard/radio/TV concepts. One participant will walk away from this workshop with a new marketing strategy worth $20K+ if you paid for it… and potentially millions in revenue once used!
  • How to attract, hire and retain the best employees in the industry
  • A key question no one is asking and answering… that will change you and your business


Speaker Kelly

Paul Kelly
CEO of The Wrench Group, Southwest Region and Parker & Sons.

Paul has 35+ years’ experience and an extensive background in the HVAC and plumbing industries and has held prominent positions in accounting and finance, sales and marketing and operations, including V.P. of Sales and Marketing and V.P. of Operations for national and regional home service companies. He has visited over 100 companies over his career, helping them grow their business and profitability.

In 2004, he bought Parker and Sons, an HVAC and plumbing company, doing business in Phoenix, AZ. The business has grown from a company with about 25 trucks and $7 million in revenue a year to over 450 trucks and a run rate this year of $210 million. Parker & Sons is now part of larger industry leading group of home services companies, called the Wrench Group. Paul serves as it’s Southwestern CEO, along with still overseeing certain depts within Parker & Sons.

Paul’s unique background and simplified approach to growing a business, has led him to be one of the most successful leaders and companies in the home services industry. His specialty is taking something complicated and reducing it down to something very simple… making it easier to implement.

He enjoys sharing his success with others, as others have done with him throughout his career.

Venue & Room Block Information

A limited amount of discounted overnight accommodations have been secured at the Hilton Scottsdale Resort & Villas. The discounted room rate is $259 per night with a discounted resort fee of $20 per night.

The room block cut-off date is Tuesday, October 15th.

Register Now



Premium2 Members:
2 Free Tickets, Then $599/person

Premium Members:
1 Free Ticket, Then $599/person

Plus Members:

Cancellation Policy:

Not a member? Join Now and Save