This 2-day virtual intensive is designed to address all aspects that a contractor must consider to create awareness, interest, connection, and retention to achieve company goals.

Learning Objectives:

• Branding: Stand out, don’t fit in
• Internal, operational, and external initiatives
• Determining your marketing budget
• Multiple media modalities
• Planning and event calendar
• New customer acquisition and existing client retention
• No-cost, low-cost, and high-impact strategies and tactics
• Marketing messaging and offers
• Peak and shoulder season approaches
• Community outreach, social issues, critical causes, and charitable contributions