EGIA
Technician Communication & Selling Skills

Tuesday, October 8 - Wednesday October 9

Virtual Event

Agenda

This workshop qualifies for 6.0 CEU credits

1:00 PM – 4:00 PM EASTERN (10:00 AM – 1:00PM PACIFIC)

Technician Communication & Selling Skills

The role of the technician is one of the most crucial roles in any home services business. They’re the most common touchpoint with the customer, the one who actually enters the home and must bring the proper customer experience in the door. So how can you, whether management setting the strategy or the technician who’s executing on it, ensure that you’re walking in with a strategy to seek perfection every single time?

Join us for this can’t-miss virtual workshop that will provide the tools and training for an elite technician communication & selling skillset. You’ll learn to role play communication processes, social styles & personalities, and how to improve customer relationships to improve the brand. We’ll walk through consumer behaviors, interests, questioning techniques, selling techniques, and how to use them all. Technicians will walk away understanding how to sell more equipment & maintenance agreements and create more leads & accessory sales.

Attendees Will Learn:

  • The role of the technician
  • Mind mapping – attitudes and focusing on goals and the present
  • Social styles and how to deal with people
  • An understanding of effective communication
  • The 7 crucial selling skills
  • A process to sell by involving customers
  • Setting goals and a personal plan
  • The “Perfect Service Call” process
  • The 12 questions we recommend you ask a homeowner

Presenter

Speaker Horrocks
Russ Horrocks
Vice President, Flow Odyssey
Russ Horrocks established himself as one of the top HVAC sales professionals in the country early in his career. In 1999, he discovered his passion for training and coaching others, driven by a belief that sales isn’t about doing things to customers, but for them.

This mindset led Russ to explore psychology and behavioral economics, where he uncovered the real drivers behind trust, decision-making, and impact. His approach challenges traditional sales training, proving that you can not only love what you do—but also how you do it. By helping professionals unlock their highest potential, Russ empowers those he works with to achieve extraordinary performance.

Since 2011, Russ has worked on-site with over 40 companies, training teams to create continuity in the customer experience. He specializes in working with performance-based trades professionals but also trains and supports all personnel involved in the customer journey.

In the last decade, Russ has been discovered by a unique group of trades professionals—the technician. Most companies struggle to help their technicians reach the highest level of performance because they don’t know how to reconcile what Russ calls the Technician Paradox. In recent years, Russ has helped thousands of technicians unlock their potential, paving a pathway to personal confidence and exceptional performance—all without ever feeling like, or appearing to be a salesperson.

In addition to Russ’s 10-12 full time clients he always maintains, Russ is a highly sought-after speaker, motivator, consultant, coach, and trainer, inspiring thousands of professionals across North America. He has become a favorite among individuals, companies, distributors, and manufacturers seeking a better way to break through their own personal growth limits.

Since 2011, Russ has been a business partner with industry legend Drew Cameron. Together, they operate Flow Odyssey, a company dedicated to helping professionals with the most important work they will ever do in their lives—the work they do on themselves.

In addition, Russ is a proud Original Faculty member of industry better practices leader, EGIA’s Contractor University. On this platform Russ is grateful he gets to influence thousands of trades professionals every year.

Russ continues to teach and coach every day of his life, but if you ask him, he will tell you he will forever be a student of the craft he loves so much.