You can rank #1 on Google and still be undiscoverable when a homeowner asks AI who to hire. More people are turning to ChatGPT, Gemini, and Google’s AI-powered search to find contractors for their home services and repairs. And if AI isn’t recommending your business, you’re missing out on the moment homeowners are deciding who to call.

Join Thaddeus Tondu, CEO of On Purpose Media live on November 19, 2026, at 8:00 AM PST/11:00 AM EST, to learn how to bring your company’s search up to speed, fast! This masterclass will uncover the world of AI algorithms and help you improve your online presence to work harder for your business. You’ll walk away with the insight on if AI has enough of the right signals to trust you, recognize your expertise, and recommend your business.

In this session, you’ll:

• Understand What AI Weighs Before Recommending a Contractor – What ChatGPT and Google look for when deciding which businesses to put in front of homeowners
• Discover Why Ranking #1 on Google Isn’t Enough – How contractors with strong traditional search visibility can still be overlooked by AI
• See Where Your Business Stands – What On Purpose Media found when measuring traditional search and AI visibility across its clients
• Learn How to Fix Your Site in 10 Minutes – A practical change you can make within a week to help improve how AI understands your business

Live attendees will also receive a free FAQ template and have the opportunity to get their business searched live using AI during the webinar.

Questions:

Contact Member Services

866-502-2021 | memberservices@egia.org