Mastering Sales Leadership: Elevating Salespeople and Accelerating Performance

Thursday, September 14 - Friday, September 15

Virtual Event


1:00PM - 4:30PM EASTERN (10:00AM - 1:30PM PACIFIC)

Mastering Sales Leadership: Elevating Salespeople and Accelerating Performance

Every company needs to have a Director of Sales, Sales Team Leader or Sales Manager, even if the company does not have a dedicated person in that role. The problem with most companies is that no one is appointed to the role or there is someone unaware of (or poorly executing) the role responsibilities.

In this workshop, we’ll explore the most important principles of sales leadership that correlate with success and profitability, from qualities you need to instill in yourself, to how to properly recruit, hire and develop people, and everything in between. We will also take a deeper dive into sub-topics within the realm of sales leadership and share real-world examples, both good and bad. Drew Cameron will then answer your questions and help you address your biggest challenges, obstacles, opportunities, strengths, weaknesses, and threats. You will learn to operate from a place of abundance and expansion versus scarcity and contraction.

Attendees will receive a copy of the slide deck and an arsenal of valuable resources.

Key takeaways include:

  • The critical success principles of sales leadership
  • Who you need to be
  • Qualities of top sales leaders
  • Sales leadership responsibilities
  • How to establish the proper culture
  • Recruiting, hiring, onboarding, educating, training, and developing people
  • Understanding the difference between coaching, management, and leadership of people, processes, and performance
  • A sales meeting framework
  • Goal setting and performance
  • Sales metrics and KPIs
  • Accountability and reporting
  • How to master all of the above and become the inspirational leaders your team needs

Who Should Attend:

  • Owners
  • Sales Managers


Speaker Cameron
Drew Cameron
President, Flow Odyssey and Energy Design Systems, LLC
Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a president of the Cameron Family Memorial Foundation; a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member, Resident Expert of Contractor Connect for Contractor University; a member of Black Belt Contracting (BBC).