Course Objective:

Navigating the shoulder season in the contracting business can be challenging, with fewer crisis calls leaving your job board unfilled. Join us on Thursday, September 19th, from 1:00 PM to 2:00 PM ET (10:00 AM to 11:00 AM PT) for a free masterclass led by industry expert and Contractor University founding faculty member, Gary Elekes. This session is designed to equip you with the marketing and promotional strategies needed to maintain and even increase profitability during these transitional months.

We’ll explore tactical approaches for generating demand and reaching new customers during the shoulder seasons, while learning how to calculate breakeven points to protect your earnings, and how to use targeted promotions and campaigns to navigate through slower periods effectively.

Key Learning Outcomes:

• Techniques to calculate your financial thresholds, ensuring you remain profitable.
• Methods to boost customer interest and engagement through strategic marketing.
• Insights on how to effectively design and time your promotions to capture and retain customer interest.
• Learn to create and implement layered marketing campaigns that are proactive and responsive to market needs.
• Practical tips to extend profitable operations year-round, aiming for the greatest financial year.

Questions:

Contact David Delgado

619-203-5692 | ddelgado@egia.org