EGIA
Marketing, Branding & Lead Generation Boot Camp

Tuesday, September 24 - Thursday, September 26

Le Méridien New Orleans
333 Poydras Street
New Orleans, Louisiana 70130

Agenda

This workshop qualifies for 8.33 CEU credits

Day 1 & Day 2:

8:00 AM - 5:00 PM CENTRAL

Day 3:

8:00 AM - 3:00 PM CENTRAL

Marketing, Branding & Lead Generation Boot Camp

This workshop is an intense 3-day event designed specifically to have the attendee develop and finalize a company marketing plan based on company goals, with a campaign calendar and promotions for shoulder seasons to offset slow months.

The process used for this workshop is a working class, where a marketing evaluation will take place, a discussion about the core strategies in any trades firm will ensue, with in-class training, discussions around each core strategy, and goal setting by company.

The process also includes a defined planning tool to evaluate leads required by vertical, and the plans to achieve leads by vertical with a campaign and promotional strategy for each area.

The action plans will be provided and can be customized to tie into the individual company marketing planning needs.

Major strategies discussed are

  • New customer acquisition marketing
  • Existing client customer development and marketing
  • Tuck-in strategies for acquiring small companies databases
  • Media planning
  • Internal, operational and external marketing ideas to drive leads and results
  • Key pricing methods to facilitate promotions and budgeting for marketing
  • Leads – how many – where – and how to influence them
  • Specific written action plans/project plans will be provided that meet generic goals
  • And many other core strategies.

A software tool will be provided and there is extensive pre-work involved. This can be EXCEL or cloud based (attendee’s choice). All the tools will be customized to the individual company and extremely confidential.

This is an outcome-based workshop, combining teaching in-class, with work time, to finalize and prepare a world-class marketing plan designed to achieve your company goals.

Presenters

Speaker Elekes
Gary Elekes
President, EPC Training
Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.
Speaker Cameron
Drew Cameron
President, Flow Odyssey and Energy Design Systems, LLC
Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a president of the Cameron Family Memorial Foundation; a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member, Resident Expert of Contractor Connect for Contractor University; a member of Black Belt Contracting (BBC).

Venue & Room Block Information

A limited amount of discounted overnight accommodations have been secured at Le Méridien New Orleans. The discounted room rate is $155 per night.

The room block cut-off date is Friday, August 23rd.

Register Now

NON-MEMBER PRICING

$1,799/person

Premium2 Members:
2 Free Tickets, Then $799/person

Premium Members:
1 Free Ticket, Then $799/person

Plus Members:
$899/person

Cancellation Policy:

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