This workshop is an intense 3-day event designed specifically to have the attendee develop and finalize a company marketing plan based on company goals, with a campaign calendar and promotions for shoulder seasons to offset slow months.

The process used for this workshop is a working class, where a marketing evaluation will take place, a discussion about the core strategies in any trades firm will ensue, with in-class training, discussions around each core strategy, and goal setting by company.

The process also includes a defined planning tool to evaluate leads required by vertical, and the plans to achieve leads by vertical with a campaign and promotional strategy for each area.

The action plans will be provided and can be customized to tie into the individual company marketing planning needs.

Major strategies discussed are

• New customer acquisition marketing
• Existing client customer development and marketing
• Tuck-in strategies for acquiring small companies databases
• Media planning
• Internal, operational and external marketing ideas to drive leads and results
• Key pricing methods to facilitate promotions and budgeting for marketing
• Leads – how many – where – and how to influence them
• Specific written action plans/project plans will be provided that meet generic goals
• And many other core strategies.

A software tool will be provided and there is extensive pre-work involved. This can be EXCEL or cloud based (attendee’s choice). All the tools will be customized to the individual company and extremely confidential.

This is an outcome-based workshop, combining teaching in-class, with work time, to finalize and prepare a world-class marketing plan designed to achieve your company goals.

Gary Elekes will provide you with the pre-work materials for this workshop in advance of the event start date. Completing the provided pre-work is a requirement of this workshop. If you have any questions or do not receive this before the event start date, please contact Event Services at events@egia.org.