EGIA
Marketing, Branding & Lead Generation

Tuesday, September 24 - Thursday, September 26

Le Méridien New Orleans
333 Poydras Street
New Orleans, Louisiana 70130

Agenda

This workshop qualifies for 8.33 CEU credits

Day 1 & Day 2:

8:00 AM - 5:00 PM PACIFIC

Day 3:

8:00 AM - 3:00 PM PACIFIC

Marketing, Branding & Lead Generation

You can take the time to master the service call. You can grow your team’s skills in sales, installs, customer service. But if the phone doesn’t ring, if the leads don’t come in, your potential customers will never know. Nothing happens until something gets sold, as they say; but nothing gets sold until a lead is generated. Enter marketing.

In this three-day workshop, Contractor University welcomes founding faculty members and acclaimed trainers Drew Cameron and Gary Elekes who will teach you everything you need to know to take your business’s marketing to the next level. You’ll walk away understanding the need for a marketing plan, marketing calendar, lead forecast and sales forecast, and how to create them all. You’ll learn to drive not only leads, but quality leads. You’ll even get deep into specific strategies and tactics, learning how to develop better-performing ads, integrate financing into your business offerings, and even cover specific platforms like YellowPages, Facebook and others. If it goes into a wholistic advertising, marketing or branding strategy, you’ll learn about it.

ATTENDEES WILL LEARN:

  • Lead tracking systems
  • Developing and managing a marketing calendar
  • A wide variety of advertising tactics
  • The most important marketing programs for services businesses
  • Distributor marketing programs
  • And more!

Presenters

Speaker Elekes
Gary Elekes
President, EPC Training
Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.
Speaker Cameron
Drew Cameron
President, Flow Odyssey and Energy Design Systems, LLC
Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a president of the Cameron Family Memorial Foundation; a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member, Resident Expert of Contractor Connect for Contractor University; a member of Black Belt Contracting (BBC).

Venue & Room Block Information

A limited amount of discounted overnight accommodations have been secured at Le Méridien New Orleans. The discounted room rate is $155 per night.

The room block cut-off date is Friday, August 23rd.

Register Now

NON-MEMBER PRICING

$1,799/person

Premium2 Members:
2 Free Tickets, Then $799/person

Premium Members:
1 Free Ticket, Then $799/person

Plus Members:
$899/person

Cancellation Policy:

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