Homeowners still call three contractors. You’re probably not one of the three anymore. Roughly 37% of buyers now use AI to research their problem and compare options.

AI isn’t where the sale closes. It’s where the list gets made, and it builds that list out of whoever has the most evidence: the most reviews, the most mentions, the most third-party coverage. The biggest company in your market usually wins by default and you get cut before the bidding starts. You never see it happen, the phone just rings less than it should.

Join this live virtual session where Zach Wilson of Lokal builds lists on screen, in a real market, showing which contractors get named, which get skipped, and the signals separating them. Then we’ll ask AI to name a contractor’s weaknesses out loud. You’ll leave with the exact prompts to run on your own audit, a 60-day checklist to get into consideration, and the two numbers that tell you whether your marketing is producing booked revenue.

In this session, you’ll learn:

• Competitive research with Ask Maps — how to run a shortlist and see which contractors get named and the specific signals separating them
• The weakness audit nobody’s running yet — make AI list a your online reputation and weaknesses out loud, pulled from reviews you’ve never read
• The real numbers on AI and home services — what AI is actually worth to an HVAC company today, from consumer research and real contractor lead data
• A 60-day pre-season checklist — the four moves ranked by impact, that get you into consideration before the first cold snap
• The measurement swap — the numbers that show whether your marketing is producing booked revenue

Walk away with a prompt sheet you can run on your own market that night, a ranked one-page checklist for the next 60 days, and two metrics to replace the lead source report that was never telling you the truth.